As a business owner, you know that first impressions are everything. When potential customers or clients see your commercial space for the first time, you want to make sure it looks its absolute best. And one of the most important elements in creating a great first impression is commercial photography.
Beautiful, high-quality commercial photography can highlight your products and show customers what it would be like to do business with you. In today’s competitive market, commercial photography is more important than ever before.
If you’re not sure where to start, don’t worry! Nowadays, it’s easier than ever to take high-quality photos with your cell phone. And in many cases, especially with product photography you can actually use a smartphone camera. So, if you’re ready to up your commercial photography game, follow these tips and start snapping away!
Here are a few tips on Commercial Photography:
Use natural light whenever possible.
Natural light can make even the smallest space look bright and inviting. If you’re able to take advantage of natural light, do so! If you are doing product photography consider investing in a light box. This will help you get consistent results no matter the time of day or weather conditions.
Pay attention to your angles and backgrounds.
When taking photos, be mindful of your angles. You want to avoid any unflattering shots, weird perspectives or an unnatural background.
Instead, try to focus on getting well-rounded, balanced photos.
Use a tripod for your photography.
If you don’t have a tripod, try to use something else to stabilize your camera like a stack of books or a table. This will help you avoid blurry photos.
Props can help add interest to your photos and make them more visually appealing. A commercial photographer is often tasked with telling a story with their images. The use of props can be a great way to tell a story and visual appeal to your photos.
Edit your photos.
Once you’ve taken your photos, make sure to edit them before posting or using them in any marketing materials. A little bit of editing can go a long way in making your photos look their best. Some editing apps that are out there are: Lightroom, Snapseed, and VSCO.
Do research on Instagram hashtags.
In commercial photography, hashtags are your friend. By doing a little bit of research and using the right hashtags, you can reach a whole new audience of potential customers. Some general hashtags that are trending are: #productphotography #photography #productphotographer #photographer #foodphotography #photooftheday
Research Commercial Photography
See what other businesses are doing with their photos on social media, use this for inspiration and also learn more about what is trending in your industry. It’s all about quality over quantity. A few well-executed photos can make a big impact and leave a lasting impression.
If you really want to take your commercial photography to the next level, you may want to consider hiring a professional photographer. While it will cost you more upfront, the results will be worth it.
Find the right photographer.
When you’re looking for a commercial photographer, it’s important to find someone who has experience shooting commercial spaces. They’ll know how to make your space look its best and capture it in a way that highlights its unique features.
Consider your budget.
Commercial photography can be a bit pricey, so it’s important to consider your budget before you hire a photographer. Once you know how much you’re willing to spend, you can start looking for photographers who fit within your budget.
Schedule a consultation.
Once you’ve found a few commercial photographers you’re interested in working with, schedule a consultation so you can get to know them and their work better.
This is also a great time to ask any questions you may have about commercial photography and to view their portfolio.
Choose the right package.
Most commercial photographers offer different packages, so be sure to choose the one that’s right for your needs. If you’re not sure what you need, a consultation with your photographer can help you figure out the best option for your commercial space.
Get ready for your shoot.
Once you’ve chosen a photographer and package, it’s time to get ready for your commercial photography shoot!
Make sure your space is clean and clutter-free, and consider any props or furniture you may want to use to style your shoot.
Commercial photography is an essential part of creating a great first impression for your business. By following these tips, you can make sure that your commercial photos are beautiful and high-quality. So what are you waiting for? Get started today!