If you want your landing page to be high converting, there are certain elements that you absolutely must include for your business. In this weeks blog we talk about 7 essential elements of a high converting landing page.
A clear and concise headline.
Your headline should be clear and to the point, telling visitors exactly what they can expect from your landing page. Don’t try to be too clever or cute with your headline- make it straightforward and easy to understand. Here is an example of a headline that isn’t clear and to the point:
“You Won’t Believe What This Company Can Do For You!”
A better, more effective headline would be something like:
“Get Better Grades With Our Tutoring Services!”
Why? Because is states clearly what you offer and what the benefit is to the customer.
A subheading that elaborates on the headline.
Your subheading should elaborate on the main point of your headline, providing more information about what visitors can expect. Keep it short and sweet- you don’t want to lose visitors’ attention with a long, drawn-out subheading. For our tutoring example, a subheading could be something like:
“Affordable, Personalized Tutoring to Help You Achieve Your Academic Goals”
This subheading elaborates on what the tutoring services offer, and how it can benefit the customer.
A strong call to action.
Your call to action should be clear and concise, telling visitors exactly what you want them to do. Make it easy for them to take the next step by providing a button or link that they can click on.
Here are a few examples of a strong call to actions following our tutoring example:
“Sign up for a free consultation”
“Schedule a free lesson today”
Testimonials or customer reviews.
Including testimonials or customer reviews on your landing page can be incredibly effective in boosting conversions. If potential customers see that others have had a positive experience with your business, they’ll be more likely to convert as well. This social proof will help to build trust and credibility with potential customers.
Your copy writing should be focused on the benefits that your product or service can provide. What problem does it solve? How will it make your visitors’ lives better? Keep this in mind as you write your copy.
The majority of your landing page should be benefit-oriented, meaning that it should focus on what the customer will get out of using your product or service. In our tutoring example, we could highlight the benefits of our services by using statements such as:
“Customized lesson plans”
A clean and modern design.
Your landing page should have a clean and modern design that is easy on the eyes. Avoid cluttered designs and overwhelming amounts of text- less is more when it comes to landing page design.
Don’t forget to add your SEO elements as well, such as keywords and meta descriptions.
Fast loading speed.
Your landing page needs to load quickly- if it doesn’t, you risk losing potential customers. Make sure that your page is optimized for speed and performance. Here are some tools that you can use to check your loading speed:
By including these essential elements, you’ll be on your way to boosting your conversion rate and generating more leads for your business. Do you want to learn more about landing pages and conversion optimization? Check out our blog The Digital Drop for more tips and advice on digital marketing.