As the owner or manager of a business, you know how important it is to have a strong online presence. One of the most important components of your online presence is your Google My Business (GMB) listing.
Your GMB listing appears in search results and on Google Maps, and it provides potential customers with vital information about your business, such as your hours, location, and contact information. Optimizing your GMB listing is a great way to make sure that your business is appearing in search results and that potential customers are able to find the information they need about your business.
Here are a few tips for optimizing your GMB listing:
1. Make sure your business information is accurate and up-to-date
One of the most important things you can do to optimize your GMB listing is to make sure that all of your business information is accurate and up-to-date. This includes your hours, location, contact information, and website URL.
If any of this information is incorrect, it could lead potential customers astray and result in lost business.
2. Add photos and videos
Another great way to optimize your GMB listing is to add photos and videos of your business. These can help potential customers get a better sense of what your business looks like and what it has to offer.
3. Use keyword-rich descriptions
When you’re writing the description for your GMB listing, be sure to use keywords that potential customers are likely to search for. This will help your listing appear higher in search results.
4. Encourage customer reviews
One of the best ways to show potential customers that your business is reputable and trustworthy is to encourage customer reviews. You can do this by prominently displaying a link to your Google review page on your website and in your GMB listing.
5. Respond to reviews
In addition to encouraging customer reviews, you should also make sure to respond to any reviews that are left for your business. This shows that you’re paying attention and that you care about your customers’ experiences.
By following these tips, you can optimize your GMB listing and help ensure that potential customers are able to find the information they need about your business.
Important to Know
The Google My Business mobile app will be discontinued in July,2022 and will be replaced by the Google Maps app. After this date, you will no longer be able to:
• Create or edit your business information
• Respond to customers
• View insights about your customers
• Get notifications about customer activity
If you have the Google My Business mobile app installed on your phone, it will continue to work until July,2022. (No exact date was posted by Google) After this date, you’ll no longer be able to sign in or access any of your business information.
To continue managing your Business Profile after July, 2022 download the Google Maps app and access your business information there.
Get On It!
If you’re looking to optimize your GMB listing, following these tips can help. And, don’t forget that after July,2022, the Google My Business mobile app will be discontinued and replaced by the Google Maps app for your business information. So be sure to download the Google Maps app before then!