Choosing the right color
Choosing the right color scheme for your website can be tricky. You want to make sure that you are using colors that will increase website conversions, not decrease them! In this blog post, we will discuss seven different color schemes that have been shown to help increase website conversions. We’ll also provide some tips on how to choose the right color scheme for your business’ branding.
Color scheme can make a big difference in website conversions. Studies have shown that certain color schemes can help increase conversion rates by up to 34%.
So what are the best color schemes for increasing website conversions? Let’s take a look at seven of them:
- Black and white
- Blue and orange
- Green and brown
- Purple and yellow
- Red and blue
- Yellow and green
- White and black
Let’s take a deeper dive into the color schemes
Each color scheme has its own unique benefits that can help increase website conversions. For example, the color scheme of black and white is known for its clean, professional look.
This color scheme can be especially effective for businesses that want to convey a sense of sophistication or luxury.
Some examples of brands that use these colors in their website branding are Apple, Chanel, and Dior.
If you want to create a color scheme that is more eye-catching and attention-grabbing, the blue and orange color scheme may be a good option for you. This color scheme is known for being energetic and vibrant. Brands like Nickelodeon and Fanta use these colors in their branding to create an exciting and fun look.
The color scheme of green and brown is perfect for businesses that want to come across as natural and earthy. This color scheme conveys a sense of relaxation and serenity. Some examples of brands that use these colors are Lush Cosmetics, Whole Foods, and Patagonia.
Purple and yellow is a color scheme that is associated with royalty and luxury. If you want your website to convey a sense of sophistication and high-class, this color scheme may be a good option for you. Some examples of brands that use these colors in their branding are Tiffany & Co., Rolls Royce, and Lamborghini.
The color scheme of red and blue is known for being patriotic and American. If you want your website to convey a sense of patriotism or national pride, this color scheme may be a good option for you. Some examples of brands that use these colors are Coca Cola, Walmart, and Chevrolet.
Color Psychology
The colors that we are attracted to can be influenced by our culture, experiences, and even our mood. Where did this originate from? One of the first theories on color psychology was developed by Swiss psychiatrist Carl Jung. He believed that color was a representation of our subconscious mind.
Color can also be used to create certain moods and emotional states. For example, the color red is often associated with excitement, energy, and passion. The color blue is often associated with feelings of peace, tranquility, and calm. The color yellow is often associated with happiness and optimism.
Color psychology statistics show that:
- 92.60% of people say color is the number one reason they buy a particular product
- 80% of all visual information is related to color
- 65% of people make a subconscious judgment about a person, environment, or product within 90 seconds or less of initial viewing and that between 62%-90% of that assessment is based on color alone
- People associate the color blue with trustworthiness, security, and intelligence
- The color green is associated with growth, freshness, and safety
- The color purple is associated with royalty, spirituality, and mystery
- The color red is associated with power, strength, and energy
- The color white is associated with purity, cleanliness, and safety
- The color yellow is associated with happiness, optimism, and positivity
Leverage color schemes for your website
Now that we’ve looked at some of the best color schemes for increasing website conversions, let’s take a look at how you can use color psychology to your advantage. Here are a few tips to keep in mind:
Consider your target audience. What colors will appeal to them?
Think about the emotions you want to evoke. What color(s) best represent those emotions?
Take a look at your competitors. What color schemes are they using in their branding? How can you set yourself apart from them?
Consider what type of message you want your color scheme to convey. Do you want to convey a message of sophistication? luxury? fun?
Think about what color(s) represent your business’ values. What color best represents your company’s personality?
Choosing the right color scheme is an important part of branding your business. The color scheme that you choose should be based on your target audience, the emotions you want to evoke, and the message you want to convey. With so many color schemes to choose from, it’s important to take the time to find the perfect one for your business.
Test your Color Schemes
If you are unsure of what color scheme to choose, we recommend testing out different options to see what works best for your business.
Here are some links to help you get started on choosing a color scheme for your branding:
What color scheme will you be using for your website or branding? Did the colors you chose work for your business? Let us know in the comments below!
Happy Marketing!
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