What is included in a typical SEO (Search Engine Optimization) campaign for businesses?
This question is one that I see come up quite a bit, the answer to this is not specific since there are so many variables involved. I’ll give you some insight into what you can expect from an Search Engine Optimization campaign.
Here is a list of 12 steps that should typically take place during an Search Engine Optimization campaign:
1. Onsite Optimization
This would include optimizing meta descriptions, title tags, header tags, alt image tags etc.
2. In-depth keyword research
Keywords research is 90% of any successful SEO campaign. When you are creating your content make sure to target keywords that are relevant to your business. You can do this by including them in your titles, headings and throughout the body of your article. Try to avoid “keyword stuffing” because search engines have become ‘smart’ and can detect this. There are tools that can help you, for example Google Trends, Moz, SEMrush and Word Streamer are great places to start. Note that not all of them are free, some are subscription based!
3. Site Re-crawling/Crawl Analysis
This step is more important than ever. Even if you do follow all the best practices your site will almost certainly need to be crawled again, especially after changing it in any major way like after performing a complete redesign or implementing new key factors. It’s very much about quality coding and web development, not just adding keywords where you can find space on the page.
This is where weeks of keyword research come into play. If you are not using some sort of link management tool to help with the submission process, then expect this task to take up more time than it really should.
Here is a link to SourceForge where you can Compare the Top Link Management Tools of 2022.
This is the step where you should be picking up most of your links organically, not buying them or through spamming. This involves acquiring links from other websites that point back to yours. The more links you have, the higher your website will rank. There are many ways to build links, such as creating guest posts, submitting articles to directories, and exchanging links with other websites. Give it a try, just make sure that your link building is relevant and high quality!
6.On-site optimization based on keyword placement
This may sound like a no brainer, place your keywords strategically and you’ll see rankings go up. Well, there is more to it than just that. A starter tip: you might want to think about how your users look at your website and what they would expect from it content wise. Make sure key areas on your website reflect those expectations and use your research findings as a guide for where to place your keywords on your website.
If you’ve ever lost a link, you know how much effort this process can take. The more links that are pointing to the page of the site where the link is lost, the harder it might be to get those backlinks replaced with new ones. A lot of hard work will go into making sure all the broken off pages are found and either submitted for inclusion or re-written by you, so they don’t point to any other site besides yours!
8.Site Audits & Competitor Research
This comes into play at many different times during an Search Engine Optimization campaign but especially when things aren’t going well. It’s important to keep abreast on what your is doing and try to find ways to improve on it.
This is often needed when you’re not seeing the results you want and especially if the numbers of incoming links that your site is getting isn’t increasing over time.
You can’t just add keywords, and call it a day, they need substance behind them. One of the most important things for Search Engine Optimization is creating high-quality content. This means writing content that is engaging, informative and keyword rich. When you are creating your content make sure to target keywords that are relevant to your business. Content should be viewed as part of an overall SEO strategy not just tacked on at the end to try to gain rankings.
10.Link Acquisition based on content creation
If you are creating good content then people are going to bookmark, share or link to it because it’s relevant/useful/informative. With the right tools, this process becomes much easier by tracking where these incoming links are coming from, who’s linking to them and how they are getting there. You can start targeting those sites with your own content or outreach based on this information if you choose to do so.
Now that we’re building more incoming links from relevant sources, we can use what we learned in the last step to target the right sites for our purposes.
With luck, your site will begin to see an increase in organic traffic which means rankings are going up as well. This is a good opportunity to take advantage of all those incoming links and turn some of them into sales/leads/email subscribers etc.
The end goal of many Search Engine Optimization campaigns is not just higher rankings but also more leads and better conversions of your business efforts. All the steps included in this process are related to making that happen.
SEO is time-consuming . .
But it’s worth doing the proper amount of research before diving into just about anything. As far as tools go, I would have to recommend Google Analytics being that it’s free.
There are many other tools out there, but this one might be your best bet if you’re just starting out because it will give you some key insights into what kind of traffic is finding its way onto your site, which pages are getting the most views and more. All this data can then be exported into reports that you can study at your disposal.
Phew, how long does it take?
This has been an answer I’ve heard many times working with Search Engine Optimization. The answer is “it depends”. It might take a couple of months, or it could be years before you start to see significant results, there’s no way I can tell you exactly how long it takes because every site is different. It really depends on your goals and what kind of competition you’re up against. If you are just wanting more traffic, then it will probably happen much faster than if your goal is ecommerce sales or leads for example.
It’s a good idea to get in touch with an experienced SEO company (preferably one who has at least experience working in the same industry you’re in) and chat about what your goals are for your business and how they can help get you there. That way, everyone is on the same page and knows where to go from the start of your campaign.
In conclusion, seeing results from an SEO campaign doesn’t happen overnight, but with the right tools and processes in place, it becomes much easier to look at things objectively and plan out your strategy accordingly. I hope this blog gave you a good overview of what SEO is about, although I didn’t touch on all aspects, I wanted to provide information about Search Engine Optimization that you can start using for your business. I hope to go more in depth in another blog. Until then,
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