Social media is one of the most important channels for marketing your business. It can be a great way to connect and build relationships with potential and current customers. However, social media can also be time-consuming and difficult to manage on your own.
That’s where Social Media managers come in. If you’re looking to hire a social media manager, there are a few things you should keep in mind. In this blog post, we will discuss what to look for when hiring a social media manager, as well as what to avoid, and how to negotiate to price.
Here are four things you should look for when hiring a Social Media Manager:
When it comes to social media, there are many variables that can affect your social strategy and success. The right social media manager will be able to help you identify these variables, as well as come up with strategies that address each one of them effectively. By identifying what problems exist in your social strategy at the outset, you’ll save yourself valuable time down the road by avoiding common mistakes made by new social marketers.
For example, if most of your customers use Instagram but only use Facebook once or twice per week then maybe focusing on building an Instagram following would make more sense than trying to grow your Facebook page from scratch.
A social media manager has a lot of responsibilities. These include creating content, engaging with followers, scheduling posts, analyzing data, building relationships with influencers in the industry or niche they are working in, and more! They need to be able to work independently while still being able to collaborate on projects as needed by their clients – this means having strong communication skills such as listening so you don’t miss important details like deadlines, good typing speed (at least 60 words per minute), and experience using social platforms like Twitter, Facebook, Instagram, Pinterest, Snapchat, and Google+.
Tip 1#: Not doing your research! Don’t hire someone who is social media savvy but doesn’t have any social media management skills. Look for a social media manager with experience in creating content and running campaigns, as well as knowledge of SEO & SEM practices so that they can properly optimize your account’s organic reach. Make sure to ask them about their content creation process and what they will do, to make sure all of your social accounts are updated with fresh, engaging content.
Example: hiring someone who only has graphic design experience.
While they need to be able to create visually appealing content, they also need to know the different social platforms and how each one works. Additionally, you don’t want someone who is going to try and take over your entire social media strategy. The social media manager you hire should be willing to work collaboratively and take your input into account.
Tip 2#: Hiring someone too cheap. Going too cheap could mean that you’re getting what you pay for, which could lead to poor results or even worse, no results at all! Instead, try to find a social media manager who charges a fair price and is worth the investment.
Tip 3#: Spending too much money for the ROI that a social media manager can provide. Sometimes social media managers charge by the hour, but there are other factors like experience level and location that go into their pricing as well so make sure to ask how they bill and what services they will provide before agreeing on anything! Make sure to get an estimate from a few different social media managers before making your final decision – this will help ensure you’re getting the best value for your money.
Tip 4#: They don’t know how to interpret analytics and use the data as leverage for your business.
Example: utilizing analytics to increase traffic, generate leads, or applying them to support other goals you may have set in your marketing strategy. They should have experience with interpreting analytics (quantitative and qualitative data) and have the ability to use the data as leverage to drive results for your business. Ask them about their experience working with tools like Google Analytics.
Negotiate pricing: When you speak with a potential Social Media manager, it is important to determine the scope of work before committing to hiring them. More often than not, you will come across Social Media Marketing packages that have the monthly cost and value you are getting upfront.
Most of these packages are tiered and require payment at the beginning of each month. Some social media managers who work with tiered and custom-created packages may require a certain time notice for cancellations, so don’t forget to ask about their cancellation policy. Make sure that your social media management package includes custom-created content and branding for your business, and it’s not “bulk” content that won’t create value for your business.
In conclusion: If you’re not actively engaged on social media then you’re missing out on a lot of potential customers. A social media manager can help increase brand awareness, drive traffic to your website, and create relationships with customers that will lead to more sales in the future. Looking for a social media manager? Check out our services page to see how we can help!
Subscribe to our Blog!
The Digital Drop brings you the latest news, trends, and tips on Digital Marketing that will help your business grow quickly and easily. So what are you waiting for? Sign up today! In your inbox every Monday!